Basic Metrics refer to the metrics that are available by default in Irasse Analytics. They’re ready-to-use and require no additional setup. You can use Basic Metrics to quickly access and report on data from different Data Sources.

Yes!
With the Data Calculations tool, you can combine data from multiple Data Sources into custom equations. The metrics created using this tool are known as Calculated Metrics in Irasse Analytics. For example, you can leverage Data Calculations to create metrics like conversion rates, Return On Investment (ROI), Return On Ad Spend (ROAS), and more.

Yes, depending on the Data Source. With the Metric Builder tool, you have the ability to add dimensions, segments, and advanced filters to your data. The metrics created using this tool are known as Custom Metrics in Irasse Analytics. Popular use cases include creating campaign-specific metrics, reporting on HubSpot Smart Lists, tracking custom conversions, and more. Currently, the Metric Builder is available for 32 native integrations.

You can find a list of all our metrics, as well as their definitions, troubleshooting guides and help articles, in the Metric Library.

The Performance Screen allows you to easily monitor and access the metrics, Goals, Dashboards, and Reports that matter most to you.

As soon as you log in to Irasse Analytics, you can quickly see how your top metrics and goals are performing, easily access your dashboards and reports, and gain instant insights into your top-performing and underperforming metrics.

The Performance Screen is personalized for each user, tailored to the individual’s preferences and priorities.